Task.

To fully rebrand the leader ticket sales company in Central Mexico.

Project.

The ‘e’ was to be kept as the core part of the brand. I made that visually obvious, using the expansion of sound waves, that the brand itself is literally constantly expanding.

Result.

Through the sub-logo system created by a very strict grid system, the new brand looks fresh, modern and solid, stepping aside from its competitors and making a statement of knowledge and experience.