Task.

To make a growing vegan food company look refreshed and current, since it’s founded by young entrepreneurs and is starting to position itself as the national leader on quality and product diversity.

Project.

The brand didn’t need a total make over, but rather retouching and correcting the typeface and color palette, while creating a very recognizable icon and identity system.

Result.

A brand that feels recent, but is proud of its background and appeals to the quality of the product, as well as the variety of dishes you can cook, making the statement that vegan substitutes can look delicious.