Task.

Create the brand and graphic identity for a local jazz band.

Project.

Old school jazz graphics, funky type and modernist poster design were the inspiration to visually identify this band. Keeping the sketch traces in the final design added the carefree personality they’re known for. 

Result.

Using a color palette inspired by the modernism movement, the set of icons incorporates the exact instruments the band plays, having as an outcome an identity that represents the actual sound of the band.